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August 2016 12th Annual Back-to-School Issue sponsored by Providence Academy and Rhea Lana's

I have the same feeling every year when it’s time for school to start. Dread. It seems silly. I love my kids’ elementary school. They’ve loved all their teachers and the staff, and they are cared for as if they were that person’s child. They have really good friends there too. Honestly, the dread comes from not seeing them as often in the day and sticking to rigid schedules of making lunches, bedtime routines, before and after school activities. You get the idea.

To add insult to injury, we have one entering junior high school this year. Many unknowns await us and I’d be lying if I said I wasn’t anxious for her. She sailed through middle school these last two years and had a wonderful experience but this is a new playing field. It’s a scary and exciting time and one that’s sure to bring the start of a new normal at our house.

I share my stories because I can relate to most of you. I remember being the first time mom of a Kindergartener. (one more to go!) I know how it feels to send them to a new school where parents aren’t informed of every detail because it’s time for your child to learn their own way. And trust me, I’m taking notes from parents who have already graduated kids from high school and college. Gulp!

The flip side is that it makes me happy to watch them grow, learn and experience new things. I’m sure you share that sentiment. And whether this is your first or last year to send kids off to school, somewhere in between or you’re a homeschooling mom, this 12th Annual Back-to-School Issue will help guide decisions and smooth transitions for your family. Look to the quick-reference guide on pages 46-57 for businesses that provide all your back to school needs.

We get to offer double thanks this month to Rhea Lana’s and Providence Academy for their joint efforts in sponsoring this issue! The owner of Rhea Lana’s is Ashley Noland and her kids attend Providence so they have a great partnership and it made for a fun photo shoot!

Rhea Lana’s is NWA’s premier children’s consignment event where you can shop for or sell all your children’s clothing, toys, furniture, books, games, baby equipment and more all in one convenient spot. Their back-to-school event is August 21-27 at 1106 N. Old Missouri Rd (just north of The Jones Center), Springdale. Visit for more information.

Providence Academy is a premier private, independent, college-preparatory school serving Fayetteville, Springdale, Rogers, and Bentonville. Their mission is to partner with parents to equip students with a biblical worldview, all to God’s Glory. Plans for a new permanent campus on 66 acres in Lowell are underway. Learn more at or make plans to attend one of their informational meetings.

Our final issues rounding out 2016 are the September Healthy Families Guide, the October Birthday Guide and the November and December Holiday Gifts and Events Guides. Contact our sales staff to learn about advertising opportunities.

Wishing you a great school year!

July 2016 Back-to-School Preview

I can imagine what you’re thinking when reading our cover. Are they crazy? Back-to- School Preview in July? Unfortunately, that’s not a typo. Mid-August will be here before we know it and we need to start preparing for it now. How can you plan ahead? For starters, look at pages 2-38 for businesses that offer school-related services or products. It may be after-school activities, school physicals, clothing, hair cuts, tutoring, child care or schools but we’ve kept them all together for quick reference. We’ll have even more to share in our BIG August Back-to-School Issue!

Last month I traveled with my oldest daughter to New York City with the University of Arkansas Children’s Choir for their final concert tour of the year. We planned, talked and saved for it nearly all year and it seems impossible that it’s already a thing of the past. We saw and did more in five days than most would see in over a week there. What an amazing experience with my girl!
I didn’t value or appreciate studying history as a kid, but as an adult I find it fascinating. I’m especially grateful for our country’s history and had time to reflect upon the importance of it on this trip. I visited NYC a couple of times about 20 years ago but obviously the landscape has changed greatly since September 11, 2001. After visiting the United Nations, the Statue of Liberty and Ellis Island and while standing at the 9/11 Memorial looking at the name of one of our relatives, I have a deeper understanding of how blessed we are to live in the United States of America.

image2No doubt our freedom is paid with a high price and living here isn’t always the easiest. Just read stories of immigrants who came to Ellis Island or look at the number of people who lost their lives on 9/11. But so many have fought to keep us free and fought to build or rebuild their lives here and make a better life for their families. It makes me proud. And I want to honor their sacrifices by doing what I can to continue their legacy.

image4It seems fitting that we visited so many historical sites and now we get to celebrate our independence this month. Makes we wonder how much sweeter it will be this year. I hope you have a fun, memorable and safe 4th of July with your family and friends and that you’ll remember why we celebrate. Please check our community calendar in the middle pages for lots of fireworks’ events throughout NWA.



Happy 4th!








11th Annual August Back-to-School Issue 2015

Remember the scene from Finding Nemo where Nemo excitedly wakes his dad with anticipation for his first day of school? While bouncing on his dad he yells, “First day of school! First day of school! Wake up, wake up! C’mon, first day of school!” His dad is exceedingly much less enthusiastic about this moment for his first born & only son! [Finding Nemo, Dir. Andrew Stanton, Lee Unkrich. Perf. Albert Brooks, Ellen DeGeneres, Alexander Gould. Buena Vista Home Entertainment, 2003. Film.]

The notion of being hesitant to send your kids back to school might make you chuckle as you’ve exhausted all your summer-time activities and are ready to get back into a routine. Or you may be a bit weepy (like me) as with the realization that another school year means the kids are one year older!

No matter where you fall on this spectrum, we hope you’ll find this 11th Annual Back-to-School Issue a valuable tool & that this will be a seamless school year for your family. There are 68 advertisers featured in this issue who want to help make this a reality. You can find their ads on pages 7-48 with the back-to-school quick reference guide on pages 49-59.

We’d like to offer a very special THANK YOU to ONCE UPON A CHILD of Fayetteville & Rogers for sponsoring this issue & for providing the cover clothing. They have a huge selection of gently-used, affordable clothing with brands like Justice, Aero, Children’s Place, Gap, Old Navy & more in sizes from preemie to 16/18. They also buy items every day & pay you on the spot with no appointment necessary.

We’re also proud to partner again with N.c.K. Talent Academy for our cover models. Their kids are talented, respectful & engaging. We’re always amazed with their poise & maturity. Having your picture taken in a field with a school desk was a strange notion for a 4 year old but Kaleena Matthews was a delight to photograph. She even received a toy bow & arrow from her mom as a reward–way to go!


September Healthy Families

October Birthday Bash

November Holiday Gifts & Events

December Holiday Gifts & Events

August 2014 10th Annual Back-to-School Issue sponsored by Once Upon a Child

As I write this letter, on my desk sits three school supply lists for my kids. A somber reminder that summer will be over too soon & our kids will be starting a new school year. This time of year always brings mixed emotions at our house, probably much like your own, as we waiver between excitement & anxiety. With school-aged children of our own, the staff at Kid’s Directory understands how this experience can feel overwhelming. Our hope is that this 10th Annual Back-to-School Issue will serve as a valuable tool to help you navigate through the ups & downs of sending your kids off to school. This issue is jam-packed with resources for preschools, private schools, after-school care & activities (gymnastics, dance, art, drama, martial arts, swimming, technology, music, tutoring & more), back-to-school check-ups & physicals & of course, school supplies & clothing. You can find these back-to-school ads on pages 8-46 with a special quick-reference guide feature on pages 48-57. Many advertisers are providing discounts when you mention you saw their ad in Kid’s Directory. We offer our special thanks to Once Upon a Child of Fayetteville & Rogers for sponsoring this issue & for providing the clothes for our cover kids! Be sure to shop their stores for your kids’ back-to-school clothes where you can find name brand clothing at a fraction of the cost! We also thank our cover models, Allison & Caleb Blue. You guys rock!

Hear what our advertisers are saying about Kid’s Directory!
Northwest Arkansas TCBY has been advertising with Kid’s Directory since we opened our store over 3 years ago.  The Kid’s Directory team has been fantastic to work with, and our advertisement in Kid’s Directory has consistently given us one of the best returns on investment of any of our print advertising.
Jared Greer, Owner 
I began advertising with Kid’s Directory when I started my dance studio ten years ago. It has helped me build my business and connect with great families all over NWA. I would definitely recommend them for all of your advertising needs! 
Julie Booher, Owner 
Be watching for these upcoming issues!
September Healthy Families
October Birthday Bash
November Holiday Gifts & Events
December Holiday Gifts & Events